Brand-oriented developer

I work at the intersection of brand, design and development: three disciplines that are often kept apart but, brought together, produce more coherent products and more readable brands. I follow the full journey — from positioning analysis to writing a landing page, from the type system to the code that ships it online.

I don't work in sequential phases: I keep strategy next to the prototype and the prototype next to the code, because decisions hold better when all three things stay in conversation. I work best with those who need a single point of contact to close the gap between decision and artefact, without splitting it across multiple providers.